Combine the power of Skai’s audience solutions with rich user data from leading native media platforms to reach the right target. Put your audience strategy first by leveraging Audience Manager’s ability to streamline audience creation, automate CRM refreshes, and analyze audience insights so you can easily optimize and scale your audiences across relevant platforms.

Audience Manager goes beyond publisher-specific solutions and empowers advertisers with the ability to create audiences based on intent signals, target people based on offline behaviors, and much more.

Create and manage your advertising from an audience-centric perspective

  • Scale audience creation and management

    Create audience personas to automatically be leveraged across different publishers.
  • Create lookalikes of custom audiences

    Scale customer audiences by creating lookalike audiences directly from Audience Manager.
  • Access 3rd Party Audiences from Marketing Data Providers

    Skai's partnerships with Data Providers delivers an open behavioral audience marketplace so advertiser’s can accurately target people based on purchase intent and offline behaviors.
  • Automate CRM refreshes for the most up-to-date data

    Skai’s integration with lBM, Dropbox, Box and other leading File Transfer and CRM providers allows advertisers to easily sync and select audiences to upload and target.
  • Understand audience performance and take appropriate actions

    With audience analysis tools, advertisers are able to ensure they are no longer underutilizing high-value segments.
  • Build Intent Driven Audiences

    Advertisers who want an effective behavioral audience can now reach people across different publishers who have engaged with their ads on another publisher.

Audience-centric management allows you to learn what works and apply your insights across media platforms to improve the consumer experience and your advertising impact.

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